What is a Social Media Strategy?
the art of devising or employing plans toward a goal
Merriam Webster Dictionary
Developing a social media strategy is vital in an online forum where people more and more turn to social media for news, social interaction and research.
A social media strategy is about harnessing social media to drive traffic toward a website for a specific goal.
How does it work?
The general process to drive traffic toward relatable and desirable website based content is through the regular posting of relevant social media content, the development of related marketing strategies and goals, and the use of software to simplify the overall process.
The first stage in any strategy is to determine the goal. This may be a goal of selling products, providing information, or just boosting traffic.
Through the use of social media software that is freely available posts and banner advertisement's can be streamlined to match marketing objectives and meet targets.
Developing A Social Media Strategy with Fingerprint
Initial Discussion
We'd like to get to know you, and introduce you to the social media strategy that we have devised. This will include a conversation covering what you are expecting to achieve, time frames, and expectations as well as your marketing goals and objectives.
Choosing Fingerprint
Choosing Fingerprint to develop your social media strategy means your choosing a path toward improving the success of your social media presence, while boosting the productivity of your website.
Why have a strategy?
Developing a social media strategy is about taking control over your expectations and goals from your social media presence. Rather than simply posting content at random, a strategy applies intent, where that intent is often to boost traffic and productivity.
Getting Started
At the outset we will provide you with a brief of how the strategy that we employ is implemented. We outline the basic concepts of developing the strategy, developing marketing campaigns, creating banners and seamlessly combining these into an annual campaign of social media content.
Setting Up
During this stage we will guide you through the setup of an annual social media marketing campaign. We will introduce you to freely available software that you will utilise to develop and publish content.
Developing Campaigns
Campaigns are developed to ensure that goals and objectives are clear, and that content posted to social media is relatable and relevant.
Review
During this stage we will review your proposed social media content, your campaigns and goals and offer guidance in the implementation of these campaigns.
You're All Set
At this stage you're all set to commence posting and begin the real world application of your social media strategy. We'll continue to support you for the following 3 months from this stage.
Moving Forwards
Having undertaken your first guided and implemented social media strategy, you'll be able to manage moving forwards on your own with the knowledge and tools to approach future social media campaigns with confidence.
Features At A Glance
- Social media strategy consultation
- Development of social media banners
- Use of freely available software
- How and when to implement your strategy
- How to track marketing campaigns
- Image editing for social media
- Software usage tutorial
- 3 Months Support
Enquire Now
Enquire Now
$990 inc GST
Get in touch with Fingerprint now for a no obligation social media strategy consultation. Together we can develop a strategy that is objectively real, goal orientated, and that requires less time than you might think to setup and implement.
Looking for something else?
Fingerprint also provides web development services for Ecommerce websites, as well as developing effective WordPress websites.
Ecommerce Web Design
With Fingerprint you can develop your online presence with an Ecommerce website, allowing you to sell products and services, and receive payment directly from your website.
WordPress Websites
With more and more people accessing social media daily, developing a strategy to drive traffic to your website is vital. Have a look at how we can help you develop a social media strategy for your online presence.
